BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
By: Marcus Gordon
Have you recently heard this in your organization: “I think our PowerPoint presentation is too dense and too long!” Well, so have I - In fact, we can suggest with a fair amount of certainty that our peers in health IT marketing and communications hear this way too often, even after our suggested counsel of “telling the story” rather than “showing it.” During BrandHIT, I am looking forward to discussing with others about trials and tribulations in developing action-oriented presentations that accelerate the sales process.
Why are long-winded, copy-heavy, PowerPoints still pervasive in our industry? Haven’t we all learned from Apple’s elegance, and financial success, that visual storytelling, coupled with easy-to-use products, need just a black screen and some meaningful, emotionally-connecting imagery to excite buyers? Why does our industry still feel compelled to drive the buyer education and sales process via meaningless slides?
Through our DNA, we are driven by facts and data. Google, an organization also grounded in data and science, is now using a scientific approach to presenting. A recent Inc. article explained how. Below are a few salient facts from this article that substantiate “less is more” when it comes to presenting:
As we gather, connect, and share in Las Vegas this week, I hope to learn from my peers about the challenges and successes they are having in moving toward visual storytelling to accelerate the sales process. Old habits are hard to break, but as an industry amid change in almost every aspect, I hope we can indoctrinate the facts around presenting to drive behavioral change – for our betterment, as well as our buyers!