BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Accelerate Sales with Metric-Centric Content

June 15, 2017
1:30pm - 2:00pm
Schubert

xG Health Solutions, a leader in clinical content and care management and redesign, operates with a very metric-centric sales and marketing team. This team, very small by industry standards, manages optimal performance through a clear, articulated, and concentrated content marketing strategy. Each component of a campaign is predicated to drive awareness, interest, and conversion for deliberate sales organized for profitable growth. The sales and marketing leaders at xG work extremely closely on all campaigns to ensure organizational efficiency and buy-in. Results include a YOY 180% increase in MQL's, and +200% increase in conversions, with a flat YOY budget.

Attend this session and learn how to incorporate these strategies to yield success for your organization.

Speakers

Marcus Gordon

Chief Marketing Officer
xG Health Solutions

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