BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
Renowned healthcare neuroscientist Kyra Bobinet warns that most health IT messaging targets the conscious mind with logic and education. Meanwhile, it’s the unconscious mind that runs the show, responsible for 95% of our behavior! As the world speeds up with technology, our brains are under even MORE pressure to filter out noise and use mental short cuts… PLUS, we now know our emotions drive ALL our decisions!
So, now what?
In this session, you will learn how to reach your audience through that unconscious 95% with communications built on authenticity, trust, and value, because THAT is what works. You will learn this using a scientific, brain-based approach leveraging emotions, mental models, attention hierarchies, analogies, and heuristics so your audience feels heard, seen, and met.