BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
Over the past few years, content marketing has leveraged SEO, pay-per-click, retargeting, social and even traditional marketing channels to become one of the strongest core assets to an omni-channel campaign. What makes it so special? So influential? Everyone has been exposed to an influencer marketing campaign, whether they realized it or not.
In this session, Sarah Bond, director of brand and digital experience at Cerner, dives into content marketing and social media promotion with an emphasis on the integration of influencer marketing throughout each phase of the process.
As complex as the health care industry is, building a robust influencer infrastructure becomes critical to the personification and humanization of HIT topics and solutions. Understanding where and how to leverage these influencers is only the tip of the iceberg for the success of an integrated, omni-channel campaign