BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Tribal marketing and Social Media - Don’t just engage, inspire your audience

June 15, 2017
1:30pm - 2:00pm
Strauss

Thousands of years ago, our ancestors formed tribes based on common interests or socioeconomic status. The world has evolved significantly over the centuries, but the one thing that transcended through time is our deeply ingrained desire to relate to others in a meaningful way in our daily tribes. However, in the new world of tribalism, our loyalty is no longer restricted to one’s own tribe, but we freely move between many based on our shared passions. Individuals go from engaging with their Walking Dead tribe online to something as critical as the impact of health IT.

In this session, you will learn the value of tribal marketing with insights from HIMSS Media’s Social Media Ambassador Program and their applications in building a storytelling-driven social footprint.

Takeaways

  • Why healthcare IT marketers should consider tribalizing their marketing efforts.
  • Best practices and tactics to be successful at tribal marketing.
  • Importance of having the right mindset for tribal marketing

Speakers

Michael Gaspar

Program Manager, Social Media
HIMSS Media

Sumit Sharma

Social Media Director
HIMSS Media

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