Building Your Customer Journey with Google Analytics

Do you understand the path your customers take toward conversion? Would you know if your customer journey is out of sync with your marketing operations? In this session, you'll learn what the best practice customer journey is for health IT companies, how to find your specific customers' desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI.

Takeaways

• Set appropriate goals and goal values in Google Analytics.
• Build a data-driven customer journey from Google Analytics data.
• Assign strategic priorities by channel.