BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Building Your Customer Journey with Google Analytics

June 15, 2017
2:50pm - 3:20pm
Schubert

Do you understand the path your customers take toward conversion? Would you know if your customer journey is out of sync with your marketing operations? In this session, you'll learn what the best practice customer journey is for health IT companies, how to find your specific customers' desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI.

Takeaways

  • Set appropriate goals and goal values in Google Analytics.
  • Build a data-driven customer journey from Google Analytics data.
  • Assign strategic priorities by channel.

Speakers

Christopher Penn

Vice President Marketing, Technology
SHIFT Communications

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