BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Change Your Global Mantra - Not Just Your Logo

June 15, 2017
10:00am - 10:30am
Encore Ballroom 4-8

In 2015, Experian began exploration around rebranding the company and refocusing company’s stature as a public company. The company conducted research and enlisted the support of an agency to rethink its positioning and messaging globally.

The question: How could Experian better support both consumers and its B2B clients? Many already knew Experian for consumer credit reports, but not for all the other business/products it offers.

In this session, attendees will gain insights into how Experian created a brand story that did just that. Importantly, speakers will also explain how they developed messaging that included the highest common-denominator that resonated with national and international audiences.

Speakers

Cindy Dullea

Chief Marketing Officer
Experian Health

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