In 2015, Experian began exploration around rebranding the company and refocusing company’s stature as a public company. The company conducted research and enlisted the support of an agency to rethink its positioning and messaging globally.
The question: How could Experian better support both consumers and its B2B clients? Many already knew Experian for consumer credit reports, but not for all the other business/products it offers.
In this session, attendees will gain insights into how Experian created a brand story that did just that. Importantly, speakers will also explain how they developed messaging that included the highest common-denominator that resonated with national and international audiences.
