BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

The Inside Story of How Cleveland Clinic Built an Award-Winning Content Marketing Powerhouse

June 16, 2017
9:05am - 10:00am
Encore Ballroom 4-8

The 2016 Content Marketing Institute’s “Content Marketer of the Year” (across all industries) will share the details of how Cleveland Clinic grew blog traffic from zero visits to more than 4.5 million per month. This session will deep dive into building a content that resonates, how to garner leadership support and resources for content marketing, and even give suggestions about how you can generate revenue from content.

From this session, you will learn:

  • How HIT vendors should collaborate with providers on content marketing strategies.
  • Developing and adhering to a strong content marketing strategy in a large enterprise.
  • Building and leading a content marketing team – who and what do you need to be successful.
  • Tips & tricks for growing audience.
  • Effectively scaling your content marketing efforts.

Speakers

Amanda Todorovich

Director of Content Marketing
Cleveland Clinic

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