BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Content Marketing for Disruptive Sales Strategies

June 16, 2017
1:45pm - 2:15pm
Encore Ballroom 4-8

The team at Protenus, a health-data security vendor, has confronted and overcome the challenge faced by young, high-growth companies: how to rise above the competitive noise and grab the attention of decision-makers at hospitals and other healthcare provider organizations. Through strategic planning and thinking outside the box Protenus caused disruption and made decision-makers sit up and take notice.

This session will highlight how Protenus scaled trust within healthcare organizations and gained the attention of the C-suite without using costly “traditional” marketing initiatives. Learn how Protenus rapidly increased media coverage throughout 2016, disrupted the sales process, and provided unique ways to engage decision-makers and make them feel invested and connected to the brand.

Speakers

Kira Caban

Senior Marketing Strategist
Protenus

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