BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Culture Eats Strategy for Lunch

June 16, 2017
11:10am - 11:45am
Encore Ballroom 4-8

How does a true industry pioneer—a company with nearly five decades of experience in healthcare IT—work to reshape perceptions, internally and externally, in a rapidly changing marketplace? How can it convince buyers, media organizations, industry thought leaders, and others to re-evaluate their long-held views? And how can it reinvigorate and renew its messaging while remaining true to its roots?

In this presentation, attendees will get a glimpse inside MEDITECH’s process of cultural and brand renewal from the inside out.

Takeaways:

  • Strategies for effecting a genuine cultural shift through empowered brand advocates who authentically sell the company’s mission.
  • Techniques for delivering powerful, consistent, and integrated messaging that can be measured for engagement and effectiveness.
  • Methods for substantiating key messages with quantitative, data-rich materials based on clear and persuasive metrics.

Speakers

Carol Bird

Manager of Content, Branding & Digital Marketing
MEDITECH

Daryl Sztuka

Supervisor in the Content, Branding & Digital Marketing Group
MEDITECH

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