BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
How does a true industry pioneer—a company with nearly five decades of experience in healthcare IT—work to reshape perceptions, internally and externally, in a rapidly changing marketplace? How can it convince buyers, media organizations, industry thought leaders, and others to re-evaluate their long-held views? And how can it reinvigorate and renew its messaging while remaining true to its roots?
In this presentation, attendees will get a glimpse inside MEDITECH’s process of cultural and brand renewal from the inside out.