BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

June 15-16, 2017 | Las Vegas, NV

A Holistic Approach to Measuring Live Event ROI in the Digital Age

June 15, 2017
1:30pm - 2:00pm
Vivaldi

Business strategy and data guru Haluk Kulin has a saying: “Measure what you love if you want it to grow.” In this session, Haluk takes that adage and applies it to live event experiences, giving attendees a reliable data-driven approach to measuring and improving their live event ROI.

Key takeaways:

  • A three step methodology to measure exhibits and events holistically.
  • Actionable metrics for improving live brand experiences, optimizing results and making better event investment decisions.
  • The future of live event measurement evolving from metrics that reveal insights based on the past, to predictive analytics that provide foresight into the future.  

 

Speakers

Haluk
Kulin
Senior Vice President, Strategy and Data
Freeman Design Council
Skip
Cox
SVP, Research and Measurement
Freeman XP

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