BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
From the very beginning of television, organized medicine understood the power of this new medium to shape the public’s perception about physicians and healthcare. Still, TV medical dramas have evolved from the relatively idealistic personae of Drs. James Kildare and Ben Casey in the 1960’s to the currently more realistic, gritty presentation of characters in current TV dramas such as “Grey’s Anatomy,” “CSI” shows, and “House.” As a medical script consultant to both “Grey’s Anatomy” and “Private Practice,” Dr. Hamilton reviews how and why the depiction of doctors and medicine has evolved so dramatically from 1950 to the present – and what this means for health IT marketers.