BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

What Can We Learn from How Hollywood Portrays Healthcare Personas, or How Did We Get from “Marcus Welby” to "House" in Fifty Years?

June 15, 2017
9:05am - 10:00am
Encore Ballroom 4-8

From the very beginning of television, organized medicine understood the power of this new medium to shape the public’s perception about physicians and healthcare. Still, TV medical dramas have evolved from the relatively idealistic personae of Drs. James Kildare and Ben Casey in the 1960’s to the currently more realistic, gritty presentation of characters in current TV dramas such as “Grey’s Anatomy,” “CSI” shows, and “House.” As a medical script consultant to both “Grey’s Anatomy” and “Private Practice,” Dr. Hamilton reviews how and why the depiction of doctors and medicine has evolved so dramatically from 1950 to the present – and what this means for health IT marketers.

Speakers

Allan J. Hamilton

Medical Consultant, Grey's Anatomy; Professor of Neurosurgery, University of Arizona
University of Arizona

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