BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Landmark Persona Study: Key Emotional and Business Triggers Driving HIT Purchasing

June 15, 2017
11:40am - 12:00pm
Encore Ballroom 4-8

HIMSS Media Lab will present the findings of their landmark study on buying personas in the healthcare technology sector. The presentation will focus on the key emotional and business triggers that drive key influences like CMIO, CIO’s, Chief Medical Officers, CSO’s, technical nurses, and “alpha” doctors. The presentation will also cover the “shadow personas” unearthed in the study that are critically important despite their anonymity.

Speakers

Frank Cutitta

Senior Director - Center for Content Analytics
HIMSS Media Lab

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