BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

HIT Vendor Marketing Spend Benchmarks - How Do You Stack Up?

June 15, 2017
3:50pm - 4:20pm
Encore Ballroom 4-8

For the past ten years, International Data Corporation (IDC) has been conducting benchmark studies on marketing spend in key industry sectors. In this plenary session IDC will present the findings from the premier report on vendor marketing expenditures in the healthcare IT sector. Given the extension of many enterprise IT vendors into HIT from other industries, the presentation will include a comparison of healthcare with other verticals like retail, finance and manufacturing.

Speakers

Scott Lundstrom

Group VP/GM - Software, Health, and Public Sector
IDC

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