Las Vegas, NV
June 15-16, 2017

How to Reach Niche Decision-Makers with Podcasts

June 15, 2017
2:50pm - 3:20pm
Encore Ballroom 4-8

A recent survey conducted by LinkedIn across its membership found that 35% of their members globally listen to podcasts. Perhaps even more compelling, amongst department heads, VPs, owners and C-suites, 44% are listening. Podcasts may be the best content you're not creating.

In this session, you’ll learn how BESLER in 2016 launched The Hospital Finance Podcast to build and grow a loyal audience of key healthcare decision makers for its brand. This podcast now generates thousands of downloads every month, helped brand BESLER as a trustworthy thought leader and has proven to be a force multiplier for their business.

Attend this session and learn how podcasts and open new doors for your business.


Michael Passanante

Senior Marketing Director
BESLER Consulting

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