Las Vegas, NV
June 15-16, 2017

Unlock the Power of Brand Experience with a Former Disney Imagineer

June 16, 2017
2:45pm - 3:25pm
Encore Ballroom 4-8

Face-to-face brand engagement is one of the most impactful channels available to shape personal experiences and design how people feel about your brand. Peter McGrath, senior vice president of Creative at Freeman and former executive of creative development for the Creative Studio of Walt Disney Imagineering, will discuss how to incorporate design thinking into building your brand experience to elevate audience engagement in interesting and surprising ways. Learn how to create new and meaningful connections by incorporating all five senses while inventing new realities using virtual reality and hand-held smart devices. Walking away with new techniques to elevate the live event experience and enhance your marketing impact in today’s business environment.


Peter McGrath

Senior Vice President, Creative
FreemanXP and Freeman Design Council

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