BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
As with most industries most HIT vendors have found religion on focusing on deeper insight from specific target accounts. While ABM strategies are a great way to curry favor with the sales department, simply providing prospect contact information may not be enough. In this session, we will discuss how account based marketing is evolving to provide greater insight about the collective personas of “collaborative buying groups” that share influence in HIT buying decisions.