BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

June 15-16, 2017 | Las Vegas, NV

The Evolution of Account-based Marketing to Collaborative Buying Groups Insights

June 15, 2017
2:10pm - 2:40pm
Encore Ballroom 4-8

As with most industries most HIT vendors have found religion on focusing on deeper insight from specific target accounts. While ABM strategies are a great way to curry favor with the sales department, simply providing prospect contact information may not be enough. In this session, we will discuss how account based marketing is evolving to provide greater insight about the collective personas of “collaborative buying groups” that share influence in HIT buying decisions.

Speakers

Frank
Cutitta
Senior Director - Center for Content Analytics
HIMSS Media Lab
Ruth
Stevens
Author, "Maximizing Lead Generation"

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