BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

The Evolution of Account-based Marketing to Collaborative Buying Groups Insights

June 15, 2017
2:10pm - 2:40pm
Encore Ballroom 4-8

As with most industries most HIT vendors have found religion on focusing on deeper insight from specific target accounts. While ABM strategies are a great way to curry favor with the sales department, simply providing prospect contact information may not be enough. In this session, we will discuss how account based marketing is evolving to provide greater insight about the collective personas of “collaborative buying groups” that share influence in HIT buying decisions.

Speakers

Ruth Stevens

Author, "Maximizing Lead Generation"

Frank Cutitta

Senior Director - Center for Content Analytics
HIMSS Media Lab

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