BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

The One Emotion that Matters Most

June 16, 2017
12:20pm - 1:00pm
Encore Ballroom 4-8

Robert Plutchik’s iconic “wheel of emotions” identifies 32 potential options to choose from, but there’s one that matters more than others: Trust. Join us to understand how the brain makes decisions and evaluates trust; hear real successes (and failures) from other B2B companies – in healthcare and beyond; and walk away with six trust levers that you can pull across the buyer’s journey to avoid random acts of content and build brand trust and loyalty.

Speakers

Jill Godett

B2B Marketing Veteran

Dan Greenwald

Founder, Creative Director
White Rhino

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