BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
Allan Hamilton, MD, started his working life as a janitor, and eventually went on to graduate from Harvard Medical School and completed his neurosurgical residency training at the Massachusetts General Hospital in Boston. Dr. Hamilton holds four professorships at the University of Arizona in Neurosurgery, Radiation Oncology, Psychology, and Electrical and Computer Engineering.
For the last several years, Dr. Hamilton has served as medical script consultant on more than 150 episodes of the hit TV series Grey’s Anatomy and four seasons with Private Practice.
Dr. Hamilton now serves as executive director of the Arizona Simulation Technology and Education Center, a multi-disciplinary think-tank at the Arizona Health Sciences Center devoted to developing new technologies and training procedures to reduced preventable medical adverse events. He has authored more than 20 medical textbook chapters, 50 peer-review research articles, and has served on the editorial board of several medical journals. He is the author of two books and the subject of two award-winning documentaries: one highlights his work with horses, the other reviews his advocacy for end-of-life care for terminally-ill patients.
He is also a decorated Army officer who served in Operation Desert Storm.
From the very beginning of television, organized medicine understood the power of this new medium to shape the public’s perception about physicians and healthcare. Still, TV medical dramas have evolved from the relatively idealistic personae of Drs. James Kildare and Ben Casey in the 1960’s to the currently more realistic, gritty presentation of characters in current TV dramas such as “Grey’s Anatomy,” “CSI” shows and “House.” As a medical script consultant to both “Grey’s Anatomy” and “Private Practice,” Dr. Hamilton reviews how and why the depiction of doctors and medicine has evolved so dramatically from 1950 to the present – and what this means for health IT marketers.
In order to better visualize the findings of the persona study, a panel of influential CIO’s, CMIO’s and other key HIT purchase influences will be assembled for a lively discussion of these business and emotional drivers, The session will cover how these key executives would characterize their relationship with vendors and how that eventually relates to the value-based patient care they provide.