BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Amanda Todorovich

Director of Content Marketing
Cleveland Clinic

Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces. 

June 16, 2017
9:05am - 10:00am
Encore Ballroom 4-8

The 2016 Content Marketing Institute’s “Content Marketer of the Year” (across all industries) will share the details of how Cleveland Clinic grew blog traffic from zero visits to more than 4.5 million per month. This session will deep dive into building a content that resonates, how to garner leadership support and resources for content marketing, and even give suggestions about how you can generate revenue from content.

From this session, you will learn:

  • How HIT vendors should collaborate with providers on content marketing strategies.
  • Developing and adhering to a strong content marketing strategy in a large enterprise.
  • Building and leading a content marketing team – who and what do you need to be successful.
  • Tips & tricks for growing audience.
  • Effectively scaling your content marketing efforts.

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