BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
Brianna Smith is the Integrated Marketing Manager at TeraRecon where she develops and implements cross-departmental digital and inbound marketing strategies to nurture and grow TeraRecon's global customer base. She is the creator and author of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. Brianna is also an Adjunct Professor at University of Missouri St. Louis where she teaches the Social Media Strategy course for the Digital Marketing Certificate program.
In this session, you learn how to increase your sales pipeline by creating a powerful inbound marketing strategy. TeraRecon's marketing team started with blank slate in late 2015 and built a content driven, digital marketing organization based on personas, life-cycle stages and educational content to increase the sales pipeline by nearly 20% in just one year. Use the lessons learned by TeraRecon's team to help you reach your marketing and sales goals quickly and more efficiently.