BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Carol Bird’s passion is working with creative teams, thought leaders, and clients on marketing initiatives that drive business and brand loyalty. Over the past 20 years she has helped shape the evolution of the company’s marketing and communications strategy. She currently manages the team of content writers, editors, and project coordinators responsible for content creation, branding, and digital marketing. Recent accomplishments include developing the company’s Brand Advocate program, managing the creation of a modern Drupal website, and launching the company’s blog. Bird has led the company’s charge for an analytics-based, inbound approach to marketing, orchestrating integrated campaigns with dynamic calls to action that have proven to drive new contacts for Sales. She holds a BA in English from College of the Holy Cross and was a Sigma Tau Delta member, is Hubspot certified, and has graduate-level training in publishing and communications. She has written for numerous publications and organizations in the health care informatics, business, and entertainment industries. She can be found on LinkedIn and on Twitter, @MT_CarolBird, where she shares insights on marketing and healthcare I.T.