Las Vegas, NV
June 15-16, 2017

Carol Bird

Manager of Content, Branding & Digital Marketing

Carol Bird’s passion is working with creative teams, thought leaders, and clients on marketing initiatives that drive business and brand loyalty.  Over the past 20 years she has helped shape the evolution of the company’s marketing and communications strategy. She currently manages the team of content writers, editors, and project coordinators responsible for content creation, branding, and digital marketing. Recent accomplishments include developing the company’s Brand Advocate program, managing the creation of a modern Drupal website, and launching the company’s blog. Bird has led the company’s charge for an analytics-based, inbound approach to marketing, orchestrating integrated campaigns with dynamic calls to action that have proven to drive new contacts for Sales. She holds a BA in English from College of the Holy Cross and was a Sigma Tau Delta member, is Hubspot certified, and has graduate-level training in publishing and communications. She has written for numerous publications and organizations in the health care informatics, business, and entertainment industries. She can be found on LinkedIn and on Twitter, @MT_CarolBird, where she shares insights on marketing and healthcare I.T.

June 16, 2017
11:10am - 11:45am
Encore Ballroom 4-8

How does a true industry pioneer—a company with nearly five decades of experience in healthcare IT—work to reshape perceptions, internally and externally, in a rapidly changing marketplace? How can it convince buyers, media organizations, industry thought leaders, and others to re-evaluate their long-held views? And how can it reinvigorate and renew its messaging while remaining true to its roots?

In this presentation, attendees will get a glimpse inside MEDITECH’s process of cultural and brand renewal from the inside out.


  • Strategies for effecting a genuine cultural shift through empowered brand advocates who authentically sell the company’s mission.
  • Techniques for delivering powerful, consistent, and integrated messaging that can be measured for engagement and effectiveness.
  • Methods for substantiating key messages with quantitative, data-rich materials based on clear and persuasive metrics.
June 15, 2017
2:50pm - 3:20pm

In this session, we’ll hear from seasoned tradeshow veterans and hear marketing best practices for driving booth traffic as well as learn what you should never, ever do.

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