BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
Dan Greenwald is the founder, CEO and chief creative officer of White Rhino, a strategic marketing firm with offices in Boston and San Diego. Dan’s B2Me process combines principles of neuroscience, psychology, and marketing and is the driving force behind hundreds of marketing programs for B2B and healthcare companies, globally. Dan has been recognized with numerous industry awards for interactive, strategy, advertising, branding, and design work and is a frequent speaker for MBA programs at many Boston area universities.
Robert Plutchik’s iconic “wheel of emotions” identifies 32 potential options to choose from, but there’s one that matters more than others: Trust. Join us to understand how the brain makes decisions and evaluates trust; hear real successes (and failures) from other B2B companies – in healthcare and beyond; and walk away with six trust levers that you can pull across the buyer’s journey to avoid random acts of content and build brand trust and loyalty.