BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
A seasoned communicator and marketer, Don focuses on public relations, product marketing, and social media. Specialized in media relations, crisis communications and issues management, he has secured coverage and forged relationships with top tier press and media outlets globally. He is now empowering Hootsuite customers at some of the world's largest brands with that experience, and refining their strategies for success.
As a public relations professional, Don has been involved with spokesperson training, communications development and media press tours aimed at reaching enterprise and consumer audiences at 90% of Fortune 500 companies. Don is an active spokesperson and product marketing expert for global BlackBerry products and services.
In social media, Don has operated the global handles for the BlackBerry brand — including the Twitter handle @BlackBerry with over 4 million followers and corporate Facebook pages with over 30 million fans. Where content is king, he has developed creative and successful brand campaigns and product launches including video campaigns with over 5 million views on YouTube.
As Editor-in-Chief for the corporate blogs at BlackBerry, which collectively receive over 1 million views per month, Don has interviewed and written for C-level executives and celebrity partners at the company.
Social listening (or monitoring, as some people like to call it), is about searching the web and social space to see what’s being said about your company, competitors, the industry, and other topics of interest. And with the continued growth of social media, listening will become an increasing important tool to help companies shape their message and content and and unearth opportunities.
In this session, a social media expert will explain how to do just that, and how to connect the dots between listening and sales.