Las Vegas, NV
June 15-16, 2017

Haluk Kulin

Senior Vice President, Strategy and Data
Freeman Design Council

His deep strategic and operational experience helps companies improve the lives of people through marketing and digital technologies. At FreemanXP, Haluk works with the strategy, creative, digital and marketing teams to build trust and value through data.

Haluk’s experience includes more than a decade at Unilever, where he tapped his considerable knowledge of strategy, marketing and consumer insights to develop some of its most successful brands. In 2009, he launched Personal BlackBox, a for-profit social enterprise that pioneers new ways to deliver trust and responsibility for companies wishing to help their customers unlock the full potential and value of their data.

Haluk is a member of the Freeman Design Leadership Council, a team of 10 design-thinking leaders who bring a unique, transformative point of view to help Freeman and its customers battle complacency, risk-adversity, and time constraints to invent new ways of inspiring change.

June 15, 2017
1:30pm - 2:00pm

Business strategy and data guru Haluk Kulin has a saying: “Measure what you love if you want it to grow.” In this session, Haluk takes that adage and applies to live event experiences, giving attendees a reliable data-driven approach to measuring and improving their live event ROI.

Key takeaways:

  • A three step methodology to measure exhibits and events holistically.
  • Actionable metrics for improving live brand experiences, optimizing results and making better event investment decisions.
  • The future of live event measurement evolving from metrics that reveal insights based on the past, to predictive analytics that provide foresight into the future.  

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