Las Vegas, NV
June 15-16, 2017

Jill Godett

B2B Marketing Veteran

Jill Godett is a seasoned marketing professional with a proven track-record for developing strategic marketing plans, budgets, and managing resources to implement results-oriented integrated marketing programs that directly contribute to revenue growth and brand awareness.

Her specialties include: Strategy development, positioning and messaging, inbound marketing, demand creation, pipeline acceleration, thought leadership, awareness, public relations, PPC, SEO, launch planning, website architecture, content development, collateral production, budgeting, brand building.

June 16, 2017
12:20pm - 1:00pm
Encore Ballroom 4-8

Robert Plutchik’s iconic “wheel of emotions” identifies 32 potential options to choose from, but there’s one that matters more than others: Trust. Join us to understand how the brain makes decisions and evaluates trust; hear real successes (and failures) from other B2B companies – in healthcare and beyond; and walk away with six trust levers that you can pull across the buyer’s journey to avoid random acts of content and build brand trust and loyalty.

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