Las Vegas, NV
June 15-16, 2017

Kira Caban

Senior Marketing Strategist

Kira is an expert in developing and executing marketing strategy and has a Masters degree in Marketing Management.

As a senior marketing strategist, Kira has executed marketing strategy across a diverse portfolio of brands including ServiceBench, M-Edge Accessories and the University of Maryland Medical Center. Over the years, she’s worked with big-box retailers including Target, Walmart and Amazon to execute successful marketing initiatives to increase brand awareness. Kira’s background has provided the ability to use out-of-the-box thinking to create unique ways to reach business goals. She speaks Japanese and was trained as an EMT.

Kira holds a master’s degree in Marketing Management from the University of Maryland University College (UMUC) and a bachelor’s degree in in Psychology from the University of Maryland, Baltimore County (UMBC).


June 16, 2017
1:45pm - 2:15pm
Encore Ballroom 4-8


The team at Protenus, a health-data security vendor, has confronted and overcome the challenge faced by young, high-growth companies: how to rise above the competitive noise and grab the attention of decision-makers at hospitals and other healthcare provider organizations. Through strategic planning and thinking outside the box Protenus caused disruption and made decision-makers sit up and take notice.

This session will highlight how Protenus scaled trust within healthcare organizations and gained the attention of the C-suite without using costly “traditional” marketing initiatives. Learn how Protenus rapidly increased media coverage throughout 2016, disrupted the sales process, and provided unique ways to engage decision-makers and make them feel invested and connected to the brand.

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