BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
When it comes to health engagement, Dr. Bobinet has five words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, a behavior design firm sprouted out of Stanford, Kyra is devoting her life to helping people crack the code of how, what, and especially, WHY we engage in things.
Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.
Dr. Bobinet currently co-teaches courses at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX.
Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in healthcare management, technology-enabled behavior change, and population health management. She received her medical degree from the UCSF School of Medicine.
When she’s not geeking out on neuroscience literature, you can find her engaged in her kids, minimalist eco design, and surfing.
Renowned healthcare neuroscientist Kyra Bobinet warns that most health IT messaging targets the conscious mind with logic and education. Meanwhile, it’s the unconscious mind that runs the show, responsible for 95% of our behavior! As the world speeds up with technology, our brains are under even MORE pressure to filter out noise and use mental short cuts… PLUS, we now know our emotions drive ALL our decisions!
So, now what?
In this session, you will learn how to reach your audience through that unconscious 95% with communications built on authenticity, trust, and value, because THAT is what works. You will learn this using a scientific, brain-based approach leveraging emotions, mental models, attention hierarchies, analogies, and heuristics so your audience feels heard, seen, and met.