BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
Lindsay Fleming is the Vice President of Marketing for TeraRecon. She manages a team of media, operations, digital marketing and sales programs managers to help execute their inbound approach to content marketing. Her team is responsible for completely relaunching the TeraRecon brand in 2015 and achieving a 20% increase in pipeline growth in just one year. Lindsay has over 13 years of experience in healthcare marketing and medical imaging with roles on both the consumer and vendor sides, including three years working with an ECM market leader.
In this session, you learn how to increase your sales pipeline by creating a powerful inbound marketing strategy. TeraRecon's marketing team started with blank slate in late 2015 and built a content driven, digital marketing organization based on personas, life-cycle stages and educational content to increase the sales pipeline by nearly 20% in just one year. Use the lessons learned by TeraRecon's team to help you reach your marketing and sales goals quickly and more efficiently.