BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
Chief Marketing and Communications Officer, Marcus Gordon, MBA, has nearly 15 years of experience in healthcare marketing, strategy and product design, spanning start-up, high growth, global agency and publicly-traded environments.
Before joining xG Health, Marcus was senior director of health plan distribution and corporate marketing at Evolent Health. Previously, he served as a global leader and subject matter expert in Edelman’s digital health practice. He also has extensive provider-based experience with roles at BrightWhistle (now Influence Health), Tenet Healthcare and Southern Regional Health System.
He is widely recognized as an expert on the adoption of digital and social content assets in healthcare. He regularly contributes to industry and trade publications, and has spoken at industry events across the globe, including Dubai, Las Vegas, Paris, Singapore, Tokyo and Washington D.C.
Marcus has an MBA from the J. Mack Robinson College of Business at Georgia State University and a Bachelor of Arts degree in History from Emory University.
xG Health Solutions, a leader in clinical content and care management and redesign, operates with a very metric-centric sales and marketing team. This team, very small by industry standards, manages optimal performance through a clear, articulated, and concentrated content marketing strategy. Each component of a campaign is predicated to drive awareness, interest, and conversion for deliberate sales organized for profitable growth. The sales and marketing leaders at xG work extremely closely on all campaigns to ensure organizational efficiency and buy-in. Results include a YOY 180% increase in MQL's, and +200% increase in conversions, with a flat YOY budget.
Attend this session and learn how to incorporate these strategies to yield success for your organization.