BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

Las Vegas, NV
June 15-16, 2017

Michael Gaspar

Program Manager, Social Media
HIMSS Media

Living at the intersection of digital health, social media, content marketing, and storytelling, Michael Gaspar is an award-winning social media program designer whose passion stems from unearthing the underlying humanity within digital engagement. As the Program Manager of Social Media for HIMSS Media, he has dedicated the last five years to demystifying the science of social technologies to better serve the digital health community – employing web analytics, social advertising, brand engagement, content marketing, influencer strategies, and thoughtful graphic design to delight, inform, and move audiences to action. From concept to execution, millions from the digital health community have encountered his work through the collective HIMSS Annual Conference, HIMSS North America, HIMSS Media event, and HIMSS Media publication social media footprint.

Michael has been a featured speaker with the American Marketing Association, Public Relations Society of America, Northern Illinois University, and DePaul University.

June 15, 2017
1:30pm - 2:00pm
Strauss

Thousands of years ago, our ancestors formed tribes based on common interests or socioeconomic status. The world has evolved significantly over the centuries, but the one thing that transcended through time is our deeply ingrained desire to relate to others in a meaningful way and form tribes. However, In the new world of tribalism, our loyalty is no longer restricted to one’s own tribe, but we freely move between many based on our shared passions. Individuals go from engaging with their Walking Dead tribe online to something as critical as impact of HealthIT on their life with the #IheartHIT.

In this session, you will learn the value of tribal marketing for healthcare IT marketers and insights from HIMSS Media’s Social Media Ambassador program around HIMSS Annual Conference.

Takeaways

  • Why healthcare IT marketers should consider tribalizing their marketing efforts.
  • Best practices and tactics to be successful at tribal marketing.
  • Importance of having the right mindset for tribal marketing

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