Las Vegas, NV
June 15-16, 2017

Peter McGrath

Senior Vice President, Creative
FreemanXP and Freeman Design Council

Peter McGrath is senior vice president, creative for the Freeman Design Leadership Council, a team of 10 design-thinking leaders, who bring a unique, transformative point of view to help Freeman and its customers battle complacency, risk-adversity, and challenge  time constraints to invent new ways of inspiring change.

He ensures FreemanXP delivers creative ideas that are relevant, on strategy and beautifully told. Peter provides creative development and leadership across all facets of Freeman creative design, including idea generation, talent development, concept design, creative direction, and experience design. 

Prior to joining Freeman, Peter spent more than 25 years as a creative leader at The Walt Disney Company, most recently as executive of creative development for the Creative Studio of Walt Disney Imagineering, the creative division of Walt Disney Parks and Resorts. He was the imagineering enrichment executive responsible for developing and enriching the professional lives of 3,000 Disney Imagineers worldwide. Peter’s creative and design influence can be seen throughout the Walt Disney Parks and Resorts globally, including Anaheim, Orlando, Paris, Tokyo, Hong Kong and most recently Shanghai.

June 16, 2017
2:45pm - 3:25pm
Encore Ballroom 4-8

Face-to-face brand engagement is one of the most impactful channels available to shape personal experiences and design how people feel about your brand. Peter McGrath, senior vice president of Creative at Freeman and former executive of creative development for the Creative Studio of Walt Disney Imagineering, will discuss how to incorporate design thinking into building your brand experience to elevate audience engagement in interesting and surprising ways. Learn how to create new and meaningful connections by incorporating all five senses while inventing new realities using virtual reality and hand-held smart devices. Walking away with new techniques to elevate the live event experience and enhance your marketing impact in today’s business environment.

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