BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
LAS VEGAS, NV - JUNE 15 - 16, 2017
As Cerner’s Director of Brand and Digital Experience, Sarah is focused on positioning the Cerner brand for continued success. Her teams are responsible for brand strategy and identity, and digital marketing strategies. Sarah and her teams empowering more than 25,000 associates to be Cerner brand advocates and to grow the business by equipping them with key messages and the tools to effectively represent the brand at the intersection of health and care.
Over the past few years, content marketing has leveraged SEO, pay-per-click, retargeting, social and even traditional marketing channels to become one of the strongest core assets to an omni-channel campaign. What makes it so special? So influential? Everyone has been exposed to an influencer marketing campaign, whether they realized it or not.
In this session, Sarah Bond, director of brand and digital experience at Cerner, dives into content marketing and social media promotion with an emphasis on the integration of influencer marketing throughout each phase of the process.
As complex as the health care industry is, building a robust influencer infrastructure becomes critical to the personification and humanization of HIT topics and solutions. Understanding where and how to leverage these influencers is only the tip of the iceberg for the success of an integrated, omni-channel campaign