Las Vegas, NV
June 15-16, 2017

Skip Cox

SVP, Research and Measurement
Freeman XP

Skip Cox's deep understanding of research, measurement and data analytics allows him to advise others to maximize business impact. His objective for events is to align organizer, attendee and exhibitor/sponsor interests, needs, and expectations. Designing research to meet these specific needs is challenging, but not impossible. He is committed to working with his team to develop tools that better quantify results, assess value, and improve results in order to strengthen future event strategies.

Skip is a thoughtful leader, dedicated to understanding client challenges, and finding customized solutions. He knows that every individual task, no matter how simple, is essential to successfully completing a project. A true go-getter, Skip worked part time at Exhibit-Surveys as a college student. He took on a full time position as an Assistant Survey Director after graduation and he has been in the industry ever since. His hard work paid off and he served as Vice President, then President, and eventually CEO. Skip has over forty years of experience in the industry, and he is able to apply what he has learned in his leadership role. 

June 15, 2017
1:30pm - 2:00pm

Business strategy and data guru Haluk Kulin has a saying: “Measure what you love if you want it to grow.” In this session, Haluk takes that adage and applies to live event experiences, giving attendees a reliable data-driven approach to measuring and improving their live event ROI.

Key takeaways:

  • A three step methodology to measure exhibits and events holistically.
  • Actionable metrics for improving live brand experiences, optimizing results and making better event investment decisions.
  • The future of live event measurement evolving from metrics that reveal insights based on the past, to predictive analytics that provide foresight into the future.  

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