Las Vegas, NV
June 15-16, 2017

Sumit Sharma

Social Media Director

As HIMSS Media’s social media director, Sumit is focused on growing the overall social community for HIMSS Enterprise including HIMSS Annual Conference, which is one of the most social healthcare conference in North America. Sumit and his team are experts in aligning social media plans with the emotional and information needs of a client’s audience.

Clients really “LIKE” Sumit’s innovative approach to social media programs, and often “FOLLOW” his guidance for reaching audiences through social channels. Prior to joining HIMSS, Sumit worked as the Director of Social Media, for a Boston-based content marketing agency for 5 years. Over the years, Sumit has worked with over 150 clients and he specializes in creating successful social media marketing strategies for B2B companies. 

Sumit is a pharmacist turned marketer who holds a bachelor’s degree in Pharmacy from Rajasthan University, India.

June 15, 2017
1:30pm - 2:00pm

Thousands of years ago, our ancestors formed tribes based on common interests or socioeconomic status. The world has evolved significantly over the centuries, but the one thing that transcended through time is our deeply ingrained desire to relate to others in a meaningful way and form tribes. However, In the new world of tribalism, our loyalty is no longer restricted to one’s own tribe, but we freely move between many based on our shared passions. Individuals go from engaging with their Walking Dead tribe online to something as critical as impact of HealthIT on their life with the #IheartHIT.

In this session, you will learn the value of tribal marketing for healthcare IT marketers and insights from HIMSS Media’s Social Media Ambassador program around HIMSS Annual Conference.


  • Why healthcare IT marketers should consider tribalizing their marketing efforts.
  • Best practices and tactics to be successful at tribal marketing.
  • Importance of having the right mindset for tribal marketing

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