BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Lead qualification, especially at trade shows, can be a challenge for marketers. And the healthcare industry has its own unique set of pain-points. How do you stand out from the crowd? How can you ensure your follow-up process is well organized and your trade show efforts have been successful?
As with everything, good preparation and goal setting are key to getting on the right track.
One extremely successful tactic is pre-show marketing. This is most obviously used to alert clients and prospects to your presence at the trade show. With added segmentation you can set more distinct goals and arrange the most appropriate meetings to match each sales reps with the relevant contact.
Here are some quick tips on getting the most out of your pre-show marketing:
Added tips for your email outreach:
These are just a few of the ways you can help prepare for any upcoming trade show. Download our Ebook on marketing tips for attending healthcare conferences so you be prepared for your next big show!