BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Applying Virtual Reality to B2B Marketing

May 8, 2018
12:00pm - 12:30pm
Grand Ballroom 2-3

It's a common problem in B2B marketing: a product that's difficult to explain, but as soon as prospects SEE it, they're blown away. The immediate instinct is to push prospects straight to a demo or an in-person meeting. But 73% of B2B leads are not sales-ready. Instead of sending unqualified leads directly to sales, join us to learn how you can let prospects experience your product using virtual reality.
 

We'll show you how Olympus used this proven technology to let urologists test-drive its imaging technology and visualize more tumors in the bladder. The resulting experience not only created record numbers for trade show booth traffic, it also skyrocketed the number of leads Olympus went home with.

Speakers

Dan Greenwald

Founder, Creative Director
White Rhino

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