BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Avoiding the Perils of Aligning Marketing & Sales Strategy

May 8, 2018
2:45pm - 3:15pm
Grand Ballroom 2-3

Some of the greatest business battles in history have been as a result of the sales and marketing departments being out of sync on messaging and go-to market strategy. In this case study you will learn how Optimum has brought both organizations together in building trust, creating content, mitigating mistakes and getting management buy-in by documenting ROI through increased sales.

Speakers

Larry Kaiser

Vice President of Marketing
Optimum Healthcare IT

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