BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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May 7-8, 2018 | Nashville, TN

Custom Content Rockstars

May 7, 2018
2:45pm - 3:25pm
Grand Ballroom 2-3

Many HIT marketers come to the realization that they  operate using a “random acts of content” strategy resulting in a misalignment with customer and the sales force. This panel of seasoned custom content professionals with a pedigree in the healthcare technology sector will discuss how to add deeper thinking to custom content development whether designed for branding, leads, events or face-to-face selling.

Key takeaways include:

  • Develop a comprehensive content strategy that supports the overall marketing campaign.
  • Create prescriptive content: Incorporating personas, the buyer’s journey and degree of difficulty.
  • Explore nontraditional ways to leverage content for lead generation.
  • Leverage content for multiple purposes.

  

 

Women's Fashion

Speakers

Judy
Hanover
Product Marketing Manager
Pure Storage Healthcare
Kim
Tucker
Vice President of Marketing
PatientSafe Solutions
Patty
Enrado
Director, Custom Content
HIMSS Media

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