BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

Learn More
Nashville, TN
May 7-8, 2018

Custom Content Rockstars

May 7, 2018
2:45pm - 3:25pm
Grand Ballroom 2-3

Many HIT marketers come to the realization that they  operate using a “random acts of content” strategy resulting in a misalignment with customer and the sales force. This panel of seasoned custom content professionals with a pedigree in the healthcare technology sector will discuss how to add deeper thinking to custom content development whether designed for branding, leads, events or face-to-face selling.

Key takeaways include:

  • Develop a comprehensive content strategy that supports the overall marketing campaign.
  • Create prescriptive content: Incorporating personas, the buyer’s journey and degree of difficulty.
  • Explore nontraditional ways to leverage content for lead generation.
  • Leverage content for multiple purposes.

  

 

Speakers

Kim Tucker

Vice President of Marketing
PatientSafe Solutions

Judy Hanover

Product Marketing Manager
Pure Storage Healthcare

Patty Enrado

Director, Custom Content
HIMSS Media

Get Updates

Sign up to get the latest information on upcoming events.

 

Subscribe