BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

A View Through the Provider and Vendor Lenses

May 8, 2018
12:30pm - 1:00pm
Grand Ballroom 2-3

While many aspects of healthcare technology are surely global, the devil is in the details given the subtle nuances of individual markets. Needless to say, the regulatory, reimbursement, and patient engagement aspects of each market can vary wildly. But how does culture affect the development and execution of healthcare marketing and branding programs, including the nuts and bolts of content marketing, look and feel, and localization strategy? How do providers and vendors jointly promote the value of care in various geographies

Speakers

Cara Carreon

Senior Director Marketing and Communications
University of Pittsburgh Medical Center (UPMC)

Frank Cutitta

Senior Director, Center for Content Analytics
HIMSS Media

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