BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
For the past ten years, International Data Corporation (IDC) has been conducting benchmark studies on marketing spend in key industry sectors. In this plenary session IDC will present the findings from the premier report on vendor marketing expenditures in the healthcare IT sector. Given the extension of many enterprise IT vendors into HIT from other industries, the presentation will include a comparison of healthcare with other verticals like retail, finance and manufacturing.