BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

IDC's 2018 Marketing Spend Benchmark Study

May 7, 2018
3:55pm - 4:25pm
Grand Ballroom 2-3

For the past ten years, International Data Corporation (IDC) has been conducting benchmark studies on marketing spend in key industry sectors. In this plenary session IDC will present the findings from the premier report on vendor marketing expenditures in the healthcare IT sector. Given the extension of many enterprise IT vendors into HIT from other industries, the presentation will include a comparison of healthcare with other verticals like retail, finance and manufacturing.

Speakers

Scott Lundstrom

Group VP/GM - Software, Health, and Public Sector
International Data Corporation (IDC)

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