BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Healthcare innovations strategies and investment influences have changed dramatically over the past five years in provider and payer organizations. Many of these high-performance teams no longer operate within the “general population” under traditional enterprise IT or clinical groups. This session will address what healthcare sales and marketing pros need to know about the new thinking around building versus buying healthcare innovation. It will also help you identify new solutions-based hubs of influence in healthcare buying that couldn’t be more different than the old-fashioned procurement-drive sales models. You will also learn how the venture community’s definition of radical, healthcare, innovation ROI could be a total disconnect with that of many vendors’ marketing messages.