BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

Learn More
Nashville, TN
May 7-8, 2018

How Healthcare Organizations Buy Innovation

May 8, 2018
1:45pm - 2:30pm
Grand Ballroom 2-3

Healthcare innovations strategies and investment influences have changed dramatically over the past five years in provider and payer organizations. Many of these high-performance teams no longer operate within the “general population” under traditional enterprise IT or clinical groups. This session will address what healthcare sales and marketing pros need to know about the new thinking around building versus buying healthcare innovation. It will also help you identify new solutions-based hubs of influence in healthcare buying that couldn’t be more different than the old-fashioned procurement-drive sales models. You will also learn how the venture community’s definition of radical, healthcare, innovation ROI could be a total disconnect with that of many vendors’ marketing messages.

Speakers

Bruce Brandes

Founder and Chief Executive Officer
Lucro

Frank Cutitta

Senior Director, Center for Content Analytics
HIMSS Media

Get Updates

Sign up to get the latest information on upcoming events.

 

Subscribe