BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

“Intelligence” Driving Next Generation Account Based Marketing

May 8, 2018
11:00am - 11:30am
Grand Ballroom 2-3

Making “right audience, right message, right time, right platform” a reality is no easy feat. But artificial intelligence is going to make hyper-personalization scalable—especially for account based marketing programs. This panel of experts will discuss:

  • Approaches for smartly harnessing the power of big engagement
  • Achieving competitive advantage through account intelligence
  • Big-yet-common blunders to avoid with next generation ABM programs

Speakers

Cari McLean

Senior Director, Audience Development & Digital Marketing
HIMSS Media

AnnMarie Wills

Chief Executive Officer and Founder
Leverage Lab

Matt Bramble

Chief Operations Officer & Founder
Leverage Lab

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