BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

The Great Disconnect Between Providers and HIT Vendor Messaging

May 8, 2018
2:30pm - 2:45pm
Grand Ballroom 2-3

Ever get the sense you and your customers might be talking past one another? This was one of the main concerns addressed in this year’s HIMSS Leadership and Workforce Survey as various provider groups (hospitals; physician offices; nursing homes) and vendors/consultants were asked to share their clinical IT priorities for the coming year. A comparison of the priorities leads to some very significant “messaging” insights for vendors.

During this session, we’ll review the key findings from this study and explore communication strategies to address areas of priority misalignment.

Speakers

Lorren Pettit

Vice President, Market Research
HIMSS

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