BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
The traditional HIT sales and marketing process can create the illusion that the healthcare provider or payer is the final customer. In reality, the continuum goes from vendor to provider to the patient/consumer. In this session, a renowned patient advocate will share her experiences about the opportunities and challenges in marketing products that are truly patient-centric. As the consumerization of healthcare becomes an increasing reality, HIT marketers must look at how they can assure that marketing investments made by healthcare providers and payers show ROI and create a competitive advantage with patients.