BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Lynn Hanessian, chief strategist at Edelman, will share proprietary research on the state of trust in Health from Edelman’s 2018 Trust Barometer, the firm’s 18th annual trust and credibility survey sampling more than 33,000 respondents across 28 markets. This year’s data emphasize the importance of societally-focused behaviors in addition to operational competency, and shed new light on consumer media habits and trust in the information provided by a variety of sources. Maintaining and increasing trust means health leaders must continue – and enhance – operating with transparency, acting like media companies, activating a wide array of champions to tell their story and having a deep understanding of the perceptions of consumers. New data address consumer perceptions of innovation, who is to blame for the high cost of healthcare and expectations of the impact of Health Technology on the delivery of healthcare.