BRANDHIT MARKETING SUMMIT: A HIMSS EVENT

NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

AnnMarie Wills

Chief Executive Officer and Founder
Leverage Lab

AnnMarie brings more than 20 years of experience helping media organizations maximize their data competency and opportunity. During her career, AnnMarie has conceptualized, built and launched numerous data products for notable companies like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.  

In addition to her experience in the media industry, AnnMarie has led digital agency teams delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.

AnnMarie is passionate about helping media brands large and small; see the opportunity and power in their data. She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those that can evolve beyond traditional thinking while harnessing the power of technology will win.  

May 8, 2018
11:00am - 11:30am
Grand Ballroom 2-3

Making “right audience, right message, right time, right platform” a reality is no easy feat. But artificial intelligence is going to make hyper-personalization scalable—especially for account based marketing programs. This panel of experts will discuss:

  • Approaches for smartly harnessing the power of big engagement
  • Achieving competitive advantage through account intelligence
  • Big-yet-common blunders to avoid with next generation ABM programs

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