BRANDHIT MARKETING SUMMIT: A HIMSS EVENT
Nashville, TN - MAY 7 - 8, 2018
Bruce Brandes has over 25 years of experience in executive management and thought leadership delivering innovative technologies and services in healthcare.
He is currently the founder and CEO of Lucro, a digital platform that re-invents the connection between healthcare buyers and sellers for complex, collaborative vendor selections. Previously, Bruce was managing director for Martin Ventures, executive vice president at Valence Health, and helped pioneer the introduction and widespread adoption of mobility in healthcare as chief strategy officer at AirStrip. Earlier in his career, Mr. Brandes held senior positions at organizations including HealthStream, Eclipsys (sold to Allscripts), ESI (sold to McKesson) and IBM.
A career-long member of the American College of Healthcare Executives, Mr. Brandes also currently serves on the Board of Advisors at several innovative companies and mentors future leaders as Entrepreneur in Residence at the University of Florida’s Warrington College of Business.
Healthcare innovations strategies and investment influences have changed dramatically over the past five years in provider and payer organizations. Many of these high-performance teams no longer operate within the “general population” under traditional enterprise IT or clinical groups. This session will address what healthcare sales and marketing pros need to know about the new thinking around building versus buying healthcare innovation. It will also help you identify new solutions-based hubs of influence in healthcare buying that couldn’t be more different than the old-fashioned procurement-drive sales models. You will also learn how the venture community’s definition of radical, healthcare, innovation ROI could be a total disconnect with that of many vendors’ marketing messages.