Cara Carreon is responsible for the management development and execution of the clinical marketing strategy to support UPMC International's overall marketing and business objectives. Cara manages cross-functional teams and collaborate with international marketing teams, internal/external stakeholders and global partners to achieve program goals. Prior to joining UPMC, Cara was Sr. Global Product Manager at Philips Health Systems where she was responsible for developing marketing programs that travelled well across and within international borders.
While many aspects of healthcare technology are surely global, the devil is in the details given the subtle nuances of individual markets. Needless to say, the regulatory, reimbursement, and patient engagement aspects of each market can vary wildly. But how does culture affect the development and execution of healthcare marketing and branding programs, including the nuts and bolts of content marketing, look and feel, and localization strategy? How do providers and vendors jointly promote the value of care in various geographies
