NASHVILLE, TN • MAY 7 - 8, 2018
Health IT MarketingSummit

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Nashville, TN
May 7-8, 2018

Cari McLean

Senior Director, Audience Development & Digital Marketing

Cari builds relationships. And in her world, engaging content and audience interactions are the currency in which these relationships develop. She leads the audience acquisition and engagement strategy for HIMSS’ suite of market leading brands. The digital strategy and platform she leads delivers the most comprehensive picture of audience engagement in health and technology. This strategy engages over 5 million users.

Cari brings more than 13 years of experience in digital marketing. Under her leadership at HIMSS, she helped unify the company’s first-party data, launched account based marketing solutions, enhanced lead generation operations, and earned recognition for social media marketing of the global conference. Cari joined HIMSS in 2006.

May 8, 2018
11:00am - 11:30am
Grand Ballroom 2-3

Making “right audience, right message, right time, right platform” a reality is no easy feat. But artificial intelligence is going to make hyper-personalization scalable—especially for account based marketing programs. This panel of experts will discuss:

  • Approaches for smartly harnessing the power of big engagement
  • Achieving competitive advantage through account intelligence
  • Big-yet-common blunders to avoid with next generation ABM programs

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